R-01 · Brand kit
Brand kit
Everything you need to represent FormaBase accurately: logos, colors, type, usage rules and approved descriptions. Free to use for promoting FormaBase and its products.
- Use the files on this page, unaltered
- Use the dark logo on light backgrounds and the light logo on dark ones
- Leave clear space around the logo at least the width of the F's stem
- Keep the mark at least 16 pixels tall, and the emblem at least 48
- Stretch, rotate, outline or add effects to the logo
- Recolor it outside the dark, light and accent versions
- Place it on busy photos or low-contrast backgrounds
- Combine it with another logo into a new mark, or imply a partnership that does not exist
| Color | Hex | Use |
|---|---|---|
| Brand accent | #2f5bea | Primary buttons, links, focus rings, highlights. |
| Primary text | #0f1720 | Headings and body text. |
| Dark band | #0c1622 | Dark feature sections and the footer. |
| Page background | #ffffff | The main background of every page. |
| Alternate background | #f6f8fa | Alternating sections, table headers, input fills. |
| Secondary text | #5b6876 | Supporting copy, captions, help text. |
FormaBase uses Inter everywhere: semibold with tight letter-spacing for headings, regular for text. Inter is free from Google Fonts.
| Write | Not |
|---|---|
| FormaBase | Formabase, Forma Base, FORMABASE, FB |
| ProductName by FormaBase | FormaBase ProductName, ProductName from Formabase |
| Creator, Affiliate | creator, affiliate (when naming the roles) |
Approved descriptions to use as written. Pick the length that fits.
FormaBase is the shared business behind a portfolio of focused software products.
FormaBase runs the business side of a growing portfolio of focused software products. Independent Creators build the products, Affiliates sell them, and FormaBase handles billing, customer support, compliance and automatic revenue-share payouts.
FormaBase is the shared commercial platform behind a growing portfolio of focused software products. Independent Creators build each product on FormaBase's infrastructure, Affiliates promote the catalog to their audiences, and FormaBase owns and operates every product: billing, customer support, hosting, security review, compliance and payouts. Creators earn a royalty on each product they launch, and Affiliates earn a share of the revenue from every customer they refer. FormaBase is operated by LOOP SC, LLC, a Florida limited liability company.