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About FormaBase

A software company built like a production system

AI has made software dramatically cheaper to build. Most useful ideas no longer need a venture-backed company, an office and a team around them. They need a shared base that handles the business, and people motivated to build and sell.

01

Our thesis

Many small products, not one big bet

Instead of predicting one enormous winner, FormaBase launches many focused products and lets customers decide which deserve more attention.

Most software ideas will never become major businesses, and that is fine. When building and launching costs little, a portfolio can include products that earn a little, many that earn a steady few thousand dollars a month, and a few that grow into something substantial.

The infrastructure stays the same no matter how many products run on it. Each new product is easier to launch than the last, every Affiliate can sell all of them, and every Creator can contribute more than one.

02

What we believe

Principles we build by

Reward creation and distribution

The people who make products and the people who sell them create the value, so they get unusually strong economics.

Automate the repetitive

Attribution, calculations, payouts, reconciliation and reporting are software, not spreadsheets.

Plain-English agreements

Legally serious, written directly to you, and readable without hiring a lawyer to explain them.

One stack, many products

Shared infrastructure keeps every product small, consistent and cheap to run.

03

Contact

Talk to us

Questions about becoming a Creator or Affiliate, press, or anything else.

FormaBase is operated by LOOP SC, LLC, a Florida limited liability company, doing business as FormaBase.

Send us a message

We usually reply within two business days.